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Acquisition Solutions

Zeppo Marketing specializes in these direct marketing services:

Email Marketing

Let’s face it, in the time it takes you to finish reading this sentence, most of your potential customers will have received a new email. The sheer volume of email communication can seem intimidating where marketing is concerned. But because email is more central than ever to both business and personal interaction, it remains one of the most cost-effective ways to reach people—lots of people. It’s all about finding the right ones.

And that’s where we come in. Zeppo Marketing has extensive experience in email list brokerage and specializes in recommending the most relevant target lists for our clients’ specific profiles. Plus, we have no incentive to push one list over another, so our recommendations are genuinely objective. We can help you find the most direct path to that new customer on the other end. (Click! Hear that?)

Opt-In Email
Opt-in email advertising, or permission marketing, is a type of advertising in which the recipient of the advertisement has agreed to receive it. Ideally, opt-in email advertisements are more personal and relevant to the consumer than untargeted advertisements.

Direct Mail
Who says print is dead? That’s right, direct mail is still around, and it’s still working. Whether at the individual or neighborhood/zip code level, direct mail marketing allows you to target groups of recipients so that their demographic profile is one most closely matching that of your likely customers. Individually targeted direct mail recipients can be identified based on a range of gathered data, including spending habits. Zeppo Marketing will help you understand whether direct mail should be part of your broader marketing strategy—and how to use it for maximum effect.

Co-Registration

The Internet is a big, busy place, and your business should have a presence that gets noticed. Co-registration allows marketers to strategically seek new customers on an opt-in basis by placing ads on a network of desirable websites. Through Zeppo Marketing’s Network Partners, our clients can reach multiple website publishers from a single point of contact. Our approach is transparent so that you know exactly where and when your ads are running and can optimize campaigns by publisher. Best of all, co-registration is cost-per-lead advertising, meaning you only pay for the contact information of people that have signed up for your product or service—and not for wasted clicks or impressions.

Email Append
Yes, you have customers, but you may not be reaching many of them through one of the surest communication channels out there: their email inbox. Email append is the process of adding a consumer’s email address—in this case, a customer you have an established business relationship with, either online or offline—to their database record. The email address is determined by matching those records from the marketer’s database against our email append partners’ databases to produce a corresponding email address. Zeppo Marketing’s email append process is different from that of other providers because we run your database through multiple others, ensuring the highest match rate possible. Email append is one of the most cost-effective ways to build your customer email database quickly and efficiently.

SMS/Mobile Marketing

Smartphones may be small, but they represent a king-sized marketing opportunity. Zeppo Marketing offers mobile advertising options via the mobile web, text messages, and mobile apps. Get the reach of mobile web advertising, the engagement of SMS advertising, and the immersion of mobile app integration all in one place, with the right mix to achieve your campaign goals.