The direct marketing landscape is riddled with pitfalls, from bad data to ugly creative to legal snares. With more than four decades combined experience in the business, Zeppo Marketing has a solid foundation of knowledge on which we constantly build with our own relentless research into new practices, rules, trends, technology, and laws. Our clients can be confident that we’re up to date on the latest as well as greatest.

Email Marketing

When it comes to email marketing, it’s critical to understand the landmark CAN-SPAM Act of 2003:

• http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
• http://www.gpo.gov/fdsys/pkg/BILLS-108s877enr/pdf/BILLS-108s877enr.pdf

Learn more about email append and the other services offered by Zeppo Marketing:

• DMA Email Append Guidelines
• Fair Information Principles
• FTC Dot.com Disclosures
• FTC Guide Concerning Use of the Word “Free” and Similar Representations
• FTC Advertising and Marketing on the Internet: Rules of the Road

Section 5(a) of the FTC Act, 15 U.S.C. § 45(a) (declaring unfair or deceptive acts or practices in or affecting commerce unlawful)

The CAN-SPAM Act of 2003 or the “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003”, 15 U.S.C. §§ 7704(a)(3) and (5)(A)(ii):
http://www.law.cornell.edu/uscode/html/uscode15/usc_sup_01_15_10_103.html

Online Privacy Protection Act of 2003 (OPPA), California Business and Professions Code, Sections 22575-22579, and other state privacy laws:
http://www.courtaccess.org/states/ca/documents/ca-code-22575-22579-july2004.pdf