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Case Studies

Email Marketing Case Studies:
Insurance (B2C Email)
Travel / Tourism CVB (B2B Email)

Co-Registration Case Studies:
Retail
Travel/Tourism CVB

Email Append Case Studies:
Multinational Auto Manufacturer
National Amusement Park

 

Email Marketing Case Studies

 

Insurance (B2C Email)

Objective
Drive new customers to an application so that they can save on their auto insurance.

Solution

  • Ongoing email campaigns to over 40 lists over the course of a year. Lists were rotated to avoid saturation.
  • Targeting based on specific age ranges, geography and income.
  • Creatives varied based on different age ranges and geographies.

Results

  • Client reaches on average 2,000,000 targeted consumers a month within different demographics. Average Open Rate is 7%, and average CTR is just under 1%.
  • Success was based on how many auto insurance policies were sold. The client saw an average ROI of 200% initially. By optimizing lists based on responsiveness and targeting, Zeppo Marketing has pushed the effective ROI in excess of 300%.
  • Client relationship is now into its 6th year.

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Travel / Tourism CVB (B2B Email)

Objective
Target Meeting Planners and Event Planners with custom geographic selection so they will plan their events/meetings at this specific DMA’s convention center.

Solution

  • Ongoing email campaigns to 4 highly targeted Business lists over the course of a six months.
  • Creatives changed every month to keep the messaging fresh and the audience engaged.

Results

  • Client reached 25,000 Meeting Planners a month.
  • Average Open Rate of 14.8%
  • Average Click through Rate of 1.36%
  • Client relationship is now into its 2nd year.

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Co-Registration Case Studies

 

Retail

Objective
Build retention database for Holiday campaigns.

Solution
Co-registration program across 6 different co-registration networks as a 6 month pilot.

Results

  • Increased retention file base by 575,100 names.
  • Collected data elements: Interest in specials/newsletters, full name, email,  zip code, time/date stamp, IP address, network flag.
  • Average rejection rate was 7.4%.
  • Campaign was optimized by ZM with client feedback and lead performance.
  • Client renewed and has been a ZM client for the past 4 years.

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Travel / Tourism CVB

Objective
Target consumers to book their vacations in a specific state.

Solution

  • Co-registration program across 9 different networks as a 12 month program to collect leads of people who had interest in 8 different types of vacations.
  • Client also leveraged this interactive channel as a “Green Marketing” initiative to make consumers feel good about vacationing in a state that cares about the environment.

Results

  • Increased retention file base by 440,000 names.
  • Collected data elements: Interest in Special Offers from the State based on the 8 unique profiles offered, full name, email,  full postal, time/date stamp, IP address, network flag.
  • Average rejection rate was 10.7%.
  • Ongoing campaign optimization based on rejections, client feedback by network, and feedback from publishers.
  • Client has since renewed and has been a ZM client for the past 5 years.

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Email Append Case Studies

 

Multinational Auto Manufacturer

Objective
Build the automaker’s customer retention database.

Solution
Individual and household level matching email append via five top data companies.

Results

  • Input file was 1,740,000 records which resulted in a 40.64% net match rate.
  • 707,136 net email records were collected after the welcome message was propagated for 10 days and all opt-out/undeliverable emails were removed.
  • Client is planning a second multi-million email append with Zeppo Marketing.

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National Amusement Park

Objective
Build the  Amusement Park’s customer retention database.

Solution
Individual and household level matching email append via three top data companies.

Results

  • Input file was 5,300,000 records which resulted in a 21.24% net match rate.
  • 1,125,720 net email records were collected after the welcome message was propagated for 10 days and all opt-out/undeliverable emails were removed.

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